Every visual below is mapped to an existing ClarityCounts token or component where one exists. Where the Bold direction asks for something the system does not yet hold, the requirement is called out as a GAP and proposed as a formal system addition, not quietly introduced. Five gaps identified; full write-up at the bottom of the page.
--cc-alert: #D94A1F — used ONLY as 8×8 eyebrow dot, service numbering, and arrow in the metric hero. Never as fill, never as text body.
Financial analysis and CFO-level advisory for Australian businesses scaling past $10M.
We interpret what your numbers are saying, so the next decision doesn't rest on instinct.
45 minFreeWritten diagnostic returned either way
$2M+
Net profit built after years of operating losses
18mo
From first diagnostic to the result
0
Junior handoffs. Work led personally by Will and Lee
1
Monthly advisory rhythm, the thing that compounded
"The breakthrough wasn't more data.
We had plenty of that. It was finally having clarity about what the numbers were telling us."
Chief Executive Officer ·
Food & Beverage Manufacturing
Where the revenue you book is actually earning you money, and where it isn't. We rebuild the gross-profit lens your P&L was never designed to show, and we tell you what to cut, reprice, or double down on.
Working capital, cash conversion, debt serviceability, seasonal pressure points. A forward-looking view of the money, so you stop being surprised by the ledger and start using it as a decision tool.
The hire, the acquisition, the investment, the pricing change. Board-grade analysis modelled with your numbers, delivered in the week you need it, not the quarter after.
We keep the client list deliberately small.
Not because we have to. Because the work requires it.
Forty years of CFO-grade experience across owner-led businesses, consolidated into a two-person practice.
The advisor on the call is the advisor on the file.
45 minutes with Will or Lee.
A written Financial Clarity Diagnostic returned either way. No pitch. No obligation.
Five proposed additions to the ClarityCounts design system. All stay within the brand's Swiss-system logic: flat fills, sharp corners, zero ornament, sparing use. Nothing here contradicts the monochromatic-olive rule. The alert colour is a dot marker, not a surface.
--cc-alert: #D94A1F
Warm red-orange. Used only as a marker: 8×8px eyebrow dot, service-number prefix, arrow in the metric hero. Never as surface, button, or text body. One instance per section, max.
--cc-font-mono: JetBrains Mono
Tertiary voice. Eyebrows, ticker, metadata, microproof lines, footer. Sizes 10–18px only. Never for body prose, never for display. 400/500/600 weights — no bold.
--cc-t-display-2xl: clamp(4rem, 2rem + 9vw, 10.5rem)
Oversized poster scale above the existing display-xl. Reserved for hero headline, metric hero ($14M → $20M+), and closer title. Pairs with cc-w-extra (headline) or cc-w-light (numerals). Max one instance per section.
--cc-rule-thick: 2px
Companion to the existing 1px hairlines. Used at section openers, around the team grid, and between ticker and surrounding sections. Colour always Pine Tree on light, Ivory on dark — no third colour.
.team-grid / .team-cell
3-column, 1:1 cells, 2px Pine Tree border box, zero gap. Intro cell = Pine Tree surface; person cells = desaturated olive portrait with initials fallback until real photography lands. Mobile collapses to single column stacked.
Tweaks